What relationship is there between a pig and an art fair? Apparently little. However, if we consider the phenomenon of swine flu and its possible origins could hold in common. Apparently the main responsibility of this threat is delusional industrialization of livestock production. The · Intensive farming sector · Transformers, the animal on the farm to desanimal the supermarket shelf. In Arteba is the phenomenon intensive art ¨ ¨, the overcrowding of the artistic product, without the effects of a health threat risk of life but with the threat of non - vision.
Arteba The similarities between the supermarket shelf and are varied. The locations of the products / galleries in the aisles of the show are not worth it. There are clearly defined areas, Barrio Young and the remainder by the way how is called, not young or No Quarter? I wonder what became the galleries that were in the Barrio Youth and Hidden Garden. Probably no-galleries young or old or not neighborhoods, perhaps. Leaving aside the doubts generated by the issue of slum neighborhoods and non-segmentation is clear that this involves an issue of economic spatiality. I think the similarities between the super and the art fair are clear. To make your product look better and therefore sell better they are negotiating with the owners of the channel the best place. Another distinct space but better placed than Barrio Joven is Petrobras Award. Award ¨ high art pretensions intractable "in a context of the most treatable and related to our socio-economic system or social-economic development. In the middle of the supermarket gain a sense proposals that are more comical than the plaintive edge.
Following the list of similarities, the supply of products has increased in recent years. The presence of brands / companies the fair has grown significantly. In 2002 it categorized under institutions and companies amounted to 27 entities in 2009 amounted to 42, which results in a growth rate exceeding 52%. However, not only called attention to the number of new brands but also the quality. Joined consumer-related brands such as jeans or cigarettes. There is a clear brand strategy to be present in Arteba, but it is clear the strategy of the Foundation Arteba called ¨ ° beyond the obvious. Even if the idea is to suggest that between an artistic product and a consumer product there is no difference, I think is most interesting. Especially thinking about cigarettes and the brand of cigarettes at the fair. The latter are great buildings of no more and no less than brand value. Perhaps the foundation was leading us to think in that sense.
Returning to the idea of \u200b\u200bthe similarities, I had access to research carried out among those attending the fair under the coincidental method by a consulting firm specializing in the art market. The study explores, among other things, the most memorable galleries and 80% of cases are not remembered galleries, few managed to mention the name of a. However, over 70% mentioned an artist. The first conclusion of the show, do not know where the shelves of sugar, I do know is that I want sugar. In short, we should rethink the spatial distribution is the fair today. One might think in a gondola at the entrance to the show with highlights from each gallery, for example. Following
with other survey results, to wonder about the artist recalled, more than 50% mentioned artists like Noah, Maccio and Ferrari. It is clear that this is pre-adjucaciones, names installed, yet it is interesting to note that his works could be seen in more than one space. In the case of Macció its location was unbeatable.
Finally I will comment on the factors that are more relevant when deciding to purchase a work of art, about 85% of respondents referred to the taste ¨ ¨, ¨ I have to like ¨. When asked to explain or expand on this idea mentioned words like ¨ hit ¨, ¨ surprising ¨.
The idea of \u200b\u200bgoing to the supermarket to find what I like ¨ that ¨ is the most successful. In my case what I like to go to the supermarket is not necessary to pay admission to see the Coca-Cola bottle filled, just buy it. Art to spare, this is more than clear.
